Calculate website conversion rate

Website conversion rate is the most important figure you need to know about your web site, it is the percentage of visitors that have performed a desired action. A desired action could be anything from buying a product to signing up for an email newsletter.

Website conversion calculation

Desired action / Total visitors = Conversion rate

If you don’t know how many people have visited your website you need website analytics.

Conversion rate comparisons

A website that is selling products normally has a conversion rate of around 1%, and email sign up can be anything from 10% - 30% depending on the subject.